Online Marketing Strategies: A Gateway for Product Promotion

Marketing strategies are a nod to build bridges between the customer and the company and online marketing strategies are a way to simplify and give a cost effective path to these means. Thus, every company stretches to evoke up unique and most profitable online marketing strategies. These are built up and chosen according to the product, would be customers and their soft corners. Different styles of online marketing strategies in this aspect are as follows –

Online strategy – Upgrading internet world has made online strategy a wide spreading and instant upshot reflecting the mode of promotion. It includes Email strategy, social media marketing, digital marketing and content promotions through SEO skills and many more –

  • Email strategy – Booming trend of business to business marketing has made it easier for the marketers to hook up their customers. Bulk Emails are functional for sending information’s about any changing trend of the existing product and upgrades about upcoming ones.
  • Social media strategy – One of the best results oriented and cheapest sources of marketing is promotion through social media strategy. Online promotion of the websites through social media portals like Facebook, LinkedIn, Twitter, etc., is completely free.
  • Search Engine strategy – Getting a high rank on Google was not a big deal 10 years back but it’s actually intricate now a day. With the changing techniques, it involves most searched keywords to get a higher position on the Google.
  • Ad sense advertising – Including similar and relevant Ads on the web page is an obvious way to trap target customers towards the websites. The keen advertisers earn money just as their ads get a click. This in turn also increases the customer pool of the promoters.

These online strategies are thus considered as the perfect gateway for product promotion.

Formulating a Marketing Strategy

Strategy is a plan that defines the ways to attain objectives and goals. The objectives of an entity define what the entity wants to achieve, whereas strategy spells out how to achieve those. Hence before framing strategies it is a prerequisite to define the objectives. Internet promotion, due to its many advantages, is increasingly being included, by business entities, in their overall promotion strategy. Like all promotion plans internet marketing plan is also allocated a budget.

The digital strategy includes domain acquisition, website(s) design plan and marketing plan; the implementation of digital marketing is done through SEO, PPC and Social networking. Few tips of implementing digital strategy can be creating professional groups like LinkedIn group, publishing content on niche blogs, creating videos for You tube, writing on industry issues, writing online press releases, running contests, blogging, building a network on Facebook and advertising on twitter. Implementation of digital strategy needs to be backed by a well thought content strategy. Content should be developed keeping in mind the needs and preferences of the target audience and should be interesting. Internet users are users who typically search for information, learn, share, research and shop. Different types of content is needed to cater to these different types of internet usage, for example, advertisement content can have catchy one liners, sales promotion can announce benefits and discounts, whereas research content needs to be informative and interesting. Content can also be enhanced by using graphics and audio visual aids. The entire content strategy aids in developing the brand.

One of the many advantages of internet promotion is measurability. Implementation of strategy will yield results, and these results should be measured periodically and compared with the goals and targets, for monetary goals, the results can be compared with the investments made. If the results are favorable, then present strategy should be continued and further strengthened; however, if results are not favorable or lacking, then one or more of the strategies should be revised. Changeability and manageability is another advantage of the online medium of promotion. No other medium of promotion allows such ease of introducing changes.

The effectiveness of online promotion can be gauged by data and source on visits, bounce rate, pages per visit, search keywords, traffic from search engines, enquiries and sales. Such data can be tracked by setting up analytics account such as Google analytics account through main Google account. The data so obtained can help in analyzing the number of visits attained, the sources from which these visits were generated, the number of visits converted to sales etc.