A brand is intended to differentiate a company’s offer and create a distinct recognition in the minds of consumers; it can convey multiple meanings through the use of symbols, design and words. A powerful brand leads to higher sales as customers can easily identify them from the crowd of offers.  Continuous tab on brands can be attained through the judicious use of internet tools like SEO, online metrics, online research, online marketing, content management, and blogs. Such tools help in assessing the brand equity and taking important branding decisions including rebranding and also in keeping the brand vibrant by continuous communications with customers.